Where do you start? How do you keep it going? Where do I get ideas for posts? Should I use humor?
These are all questions business people ask every day when they have been tasked with, or have decided to create and maintain, a blog for their business. That is why Better Blogging for your Business exists. Based on my experience blogging for my own engineering company, it offers practical and real-world advice and useful tools to minimize your investment and maximize the return.
The book is available as a nicely portable paperback or as a Kindle book.
This is a blog on a book about blogging. It has links to the book as well as short articles that should be of interest to anyone who is interested in the blogging for their business. Some of the posts share information about the process of self-publishing and maintaining this blog.
Whereas most publications on blogging cover how to blog for yourself, this one is focused on the needs of the business blogger who seeks to promote a product, service, or company. Aimed at everything from large corporations, to single person concerns, to a local restaurant; It contains practical, real-world advice. Built around the fundamental principle of “Publish Useful Content Often” the work will help you regardless of your experience with writing and publishing to get your blog up faster and achieve the overall goals of driving more revenue and building your company brand.
The book is divided into four sections:
10 Rules for Effective Blogging
Proven rules focused on maximizing the return on investment and minimizing the cost in time and money.
A deep look at what needs to be done to make sure good content is created and posted regularly.
The Mechanics of Blogging
Knowing how to use blogging tools is critical to success, and this section goes over the most important details on how to get things done quickly.
Tips for Becoming a Better Blogger
The final section goes through some basic tips that will make your business blog stand out and bring in more business.
Take a look on Amazon and see why this volume is a valuable resource. And when you buy it and find it useful, please leave a review.
Read my missives and rants about blogging, self-publishing, and related on the posts page.
Visit the Contact page to see how to ask questions and interact with me.
And last but not least, if you are working on a business blog and find this book useful, please email a link to me so I can share a link to your blog on this blog so we can all share and learn.